Volkswagen and BMW Lead Automakers’ June Sales Gains
Wednesday, July 4th, 2007Volkswagen and Bavarian Motor Works or BMW AG topped the European Automakers’ US sales gains for the month of June due to the demand for small cars as well as luxury sport sedans.
Sales for the 15 European automakers in the U.S. rose 2.9 percent to 103,360 vehicles, according to Autodata Corp. of Woodcliff Lake, New Jersey. US-based automakers including General Motors Corp. posted a 13 percent decline.
“Even though throughout the first half there was a month or two when some of the Europeans saw sales declining, overall the trend is strong,” Wes Brown, an analyst at Los Angeles- based market researcher Iceology Inc., said yesterday in an interview. “Luxury-branded products in every industry are doing well, especially in the automotive world.”
Gains for Germany’s Volkswagen and BMW in the US helped them weather a drop in their home market. The German car makers association yesterday lowered its 2007 domestic forecast after a sales-tax increase led to a 9 percent slump in first-half sales.
“The US market is particularly interesting for us,” Matthias Wissman, the VDA car makers association president, said in an interview. “We are well positioned in the US market.”
European brands’ US market share advanced 0.4 percentage point to 7.1 percent in June. Asian automakers boosted their share by 5.4 points to a record 42.7 percent while their U.S. rivals fell to 50.3 percent, according to data compiled by Bloomberg. The US automakers’ share was a record low.
Volkswagen, Europe’s largest car maker, said that its namesake brand’s US sales climbed 15 percent in June as well, helped by demand for the Eos, Jetta and Rabbit small cars. First-half sales slipped 1 percent, the Wolfsburg, Germany-based company said.
On the other hand, BMW, the world’s largest luxury automaker, said U.S. vehicle sales rose 6 percent, pushing the brand’s first-half increase to 4.5 percent. The June and first-half brand sales both set records. Sales of the Munich-based company’s 3-Series sport sedan rose 21 percent.
Porsche, whose U.S. sales account for more than a third of total sales, said demand for its vehicles rose 14 percent in June in the U.S., helped by an updated version of the Cayenne SUV. The Stuttgart, Germany-based company said year-to-date sales fell 4 percent. Other European luxury brands including DaimlerChrysler AG’s Mercedes-Benz posted declines. Mercedes-Benz sales fell 5.8 percent, according to Stuttgart-based DaimlerChrysler, which is poised to sell its Chrysler unit to Cerberus Capital Management LP. DaimlerChrysler is the world’s second-largest maker of luxury cars.
Audi, VW’s luxury-car unit based in Ingolstadt, Germany, said U.S. sales slipped 3.1 percent in June. Shares of DaimlerChrysler added 19 cents to 68.61 euros in trading in Frankfurt yesterday. BMW shares climbed 65 cents to 48.40 euros. Shares of VW rose 3.5 euros to 120.60 euros, and shares of Porsche increased 33.03 euros to 1380 euros. (News release courtesy of Bloomberg.com)

