July sales are up for the Volkswagen Audi
The Audi, Volkswagen’s luxury-car division, has reported notable sales record in July of 2007. A significant 9.2 percent increase in revenue was reached, as demand considerably increased in both China and the United Kingdom. China’s Audi purchases totaled to 37 percent to 8,779 units. United Kingdom, on the other hand, reached 21 percent to 7,797 vehicles sold, which can be considered a much bigger market than the United States.
The past month showcased a sales results of 81,000 cars and sport-utility vehicles, as compared to the 74,296 units sold last July of the previous year. Seven-month deliveries surged to 9.7 percent to 590,200 units.
Volkswagen’s Audi is currently in direct competition with Mercedes-Benz which is DaimlerChrysler’s own luxury line division, and also with Bavarian Motor Works or more commonly known as BMW. Thus, to be more viable to the market, Audi has announced early of this year its plans to sell 1.5 million vehicles annually by the year 2015. This is a very big leap from the 905,200 units that Volkswagen Audi has produced last year. Said unit increase would complement the estimated 18 new models that would be introduced by 2015, bringing the total lineup of Audi to 40 sophisticated models.