Overall Positive Sales Record of the Volkswagen Group Amounted to 3.61 Million Cars
The Volkswagen group has hit yet another milestone in their almost eighty years of service in the automotive industry. For this delivery period of January to July 2007, a new record has been set due to the 3.61 million of Volkswagen vehicles sold all over the world.
Compared to last year’s reported sales, revenues for 2007 garnered an increase of 8.1 percent. And in July 2007 alone, 522,000 vehicles were sold, resulting in a 10.2 percent boost relative to the same month of the previous year. This serves as another record altogether as this is the highest sales output ever for that particular month.
Professor Martin Winterkorn, Volkswagen AG management’s chairman of the board, is very pleased with the results: “This is very impressive success which will further strengthen our presence on the world market. With our innovative brands and a broad and attractive model range which appeals to all target groups, we are on the right road towards selling over six million vehicles for the first time this year.”
Looking into Volkswagen’s various worldwide branches, the Asia-Pacific region has delivered 591,000 vehicles as of date. Such sales record is already 22.5 percent greater than in the first seven months of 2006. China alone has produced an outstanding rate increase of 26.4 percent due its sale figures amounting to 509,000 vehicles.
Going over into Volkswagen’s production in Europe for the period of January to July of 2007, records would declare that most of its divisions resulted to positive sales. In point of fact, the overall revenues in that section of the world resulted to a 3.7 percent increase due to 2.17 million of delivered vehicles. The one region that did not perform as well as the others is Volkswagen’s biggest individual market, Germany, what with its 3.3 percent sales reduction due to this period’s decreased deliveries amounting to 607,000 vehicles only. However, sales from West Europe more than made up for Germany’s deficit, with an exceptional 1.89 million vehicles sold, relatively a 1.4 percent increase in that specific region. On the other hand, Central and Eastern Europe also provided their share of good news, with a combined delivery record of 279,000 vehicles and equivalent to a 22.4 percent sales increase.
The American continent would not be left behind as well, what with their own positive revenues. South America experienced deliveries amounting to 403,000 vehicles, equivalent to a staggering increase of 28.7 percent. Majority of said South American sales originated from the Brazil division, which procured 310,000 vehicles, thus enjoying a 30.1 percent increase in its record. North America was not able to beat the record of the South Americans, but the Northern division nevertheless resulted to a sales rate increase as compared to the previous year’s record. The North American region sold a total of 306,000 vehicles equivalent to a 2.1 percent increase, 191,000 of which came from the United State.
With all things considered, the Volkswagen brand is still the best-selling brand in the Volkswagen fleet, delivering 2.11 million vehicles to consumers all over the globe for the period of January to July of 2007. Such record is actually a 7.9 percent increase as compared to the records released during the same period last year. The Audi brand acquired a sales rate increase of 9.7 percent due to 590,000 vehicles sold. Likewise, the Skoda brand also proved its strong market following when the group gave out 362,000 deliveries, equal to a 13.3 percent increase. Seat sold 261,000 vehicles, but this is actually a 2.0 percent decrease relative to their record of last year.
On the other hand, the Volkswagen Commercial Vehicles also contributed in Volkswagen’s bandwagon of exceptional production, with 274,000 vehicles sold, equal to a substantial rate increase of 10.2 percent. Bugatti more than doubled its sales with 47 vehicles sold. Lamborghini reported 1,400 deliveries, amounting to a 24.0 sales increase. However, the best performing brand for this group is really the Bentley brand as it delivered a total of 6,500 of its vehicles, equivalent to a 23.0 percent in sales production.