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“Safety Saturday” campaign for Volkswagen

To strengthen and further solidify Volkswagen of America’s launching of its special project aptly named, “Safety Saturday”, the esteemed automobile company has teamed up with Program Professionals. The latter institution is known to be a leading non-profit organization that dedicates its time on health promotion, injury prevention, and safety programming.

Steve Keyes, Director of Communications for Volkswagen of America, Inc., has this to say in reference to the alliance: “The collaboration between Volkswagen and Program Professionals seemed a natural fit, as we both advocate a uniform message on cars and car safety. It’s the philosophy of prevent and preserve that we want to educate consumers on.”

Volkswagen has always been involved in promoting security for all people on the road. In fact, this new “Safety Saturday” campaign can be seen as a spinoff kind of extension for Volkswagen’s already existing major program, which is the “Volkswagen Safety Program”. The said renowned program is a nationwide cause to educate drivers, passengers, and pedestrians on the value and importance of vehicle security. This program was actually born as
Volkswagen’s innate response to the increasing statistics of fatal crashes happening in the country. According to research, roughly 40,000 lives are being taken every year due to vehicular accidents, this despite the increasing technological developments and enhanced engineering in the automotive industry. Volkswagen then aims to disseminate safety information on how such state-of-the-art technologies can be used to the people’s advantage.

No brand can be more appropriate to advocate vehicular safety as the Volkswagen group. All its vehicles are thoroughly designed for security, with standard features such as 6-airbags, 4-channel ABS, disc brakes on all tires, anti-skid systems, and laser welded seams, just to name a few. It certainly helps as well that Volkswagen, being a German brand, is subject to the Euro NCAP crash rating examination, one of the toughest crash rate program in the industry.

This is in fact not the first time that Volkswagen and Program Professionals are partnering together for a consumer safety campaign. The two distinguished organizations have previously collaborated on the “Sit Safe” program, which is a nationwide movement to oversee car child-seats in all communities of the United States. Moreover, they have also partnered on various vehicular educational programs, one of which is the “Child Seat Safety Inspector Training” courses to more than 220 Volkswagen dealerships nationwide.

And now, the “Safety Saturday” is Volkswagen and Program Professional’s latest venture in further promoting their commitment for vehicular security. This new campaign of the “Volkswagen Safety Program” aims to encourage all car owners to pay a visit to any participating dealerships and avail of a free vehicle safety check-up and a round of child seat safety inspection. This is a very valuable opportunity as such assessment would be undertaken by a certified Child Seat Inspector. Included in the check-ups and appraisals are the vehicle’s tire pressure, windshield condition, blinker, and brake lights. What’s more, every vehicle owner that would wisely avail of this helpful car safety assessment would be eligible to register for a free Volkswagen Passat, a model popular for its exceptional security features and five-star side crash test rates.

“Safety Saturday” would start its safety campaign on September 22, 2007.

For more information on Volkswagen’s various programs and initiatives during safety month and their Safety Saturdays, please visit www.SafetySaturday.com.

This entry was posted on Friday, August 31st, 2007 at 3:51 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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