Volkswagen China targets a 12% increase in vehicle sales this year
The additional models for Volkswagen in 2007, like the VW Magotan, are seen as the possible factors to increase the sales of the company in China this year.
The Volkswagen Magotan sedan, which is the Volkswagen Passat local counterpart, was one of the several models that was released this year. Since 1973, the Volkswagen Magotan sedan or also known as the VW Passat, has taken many forms since its establishment. This VW family-built sedan first came out as a compact or small family car and eventually evolved into the mid-size or large family cars. The VW Magotan was just recently released last July 11 in China. To add, the local dealers of Volkswagen will also launch two models in both 2008 and 2009.
This year, the German-established automaker aims to increase vehicle sales in China by about 12%. Sales are expected to sky-rocket to more than 800,000 cars compared to the 711, 298 cars sold in 2006. From January to June, Volkswagen’s sales in China went up to as much as 25% with the release of the Skoda Octavia and a patterned Audi A4 to fit locally-built range. In addition, the original equipment manufacturer was able to sell 431, 369 cars in the country during the six-month period.
“The market is still growing at a very aggressive pace,” said Volkswagen China Group’s executive vice president Soh Weimin. “Ten years ago only a fortune teller could tell you how good the car market would be in the following year, but now the market is pretty stable.”