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Volkswagen Chooses Gail & Rice

Gail & Rice, Michigan’s leading brand communications and experiential marketing agency, is proud to announce that it has been chosen by Volkswagen of America to supply the company’s auto show staffing and other event services.

Michael Koehler, Volkswagen of America’s Auto Shows Team Leader, explains how Gail & Rice would be of valuable assistance to the company: “Volkswagen has five new model introductions in 2008 and we have announced plans to dramatically increase sales in the U.S. over the next ten years. One of the important elements of our marketing efforts is auto shows. We found in Gail & Rice a creative energy and true partner that will allow us to reach new heights at these venues.”

This is actually not the first association between Volkswagen and Gail & Rice, as the two companies have previously joined forces in other auto shows, dealer announcements, and media events.

Tim Rice, Gail & Rice Owner, is proud to be chosen by Volkswagen: “We bring a level of knowledge and understanding to the brand perhaps not offered by others. Coupled with our years of experience in auto show marketing and product branding, this will enable us to develop a highly educated staff of product specialists to deliver precise and targeted Volkswagen messages to diverse and discriminating audiences.”

Cited below is a brief company profile from Gail & Rice, as posted in a press release: http://biz.yahoo.com/prnews/071008/clm018.html?.v=101

About Gail & Rice
Now in its 76th year of business, Gail & Rice is a leading brand communications and experiential marketing agency based in Southfield, Mich., with offices throughout the United States. Through a combination of integrated services featuring branded events, environments and experiences, Gail & Rice helps clients across all industry sectors improve performance, increase sales and build brands.

This entry was posted on Tuesday, October 9th, 2007 at 3:49 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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