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Volkswagen Launches Dieselution Tour

Volkswagen of America is going full force in its green motoring campaign. Just hours ago, Volkswagen launched its Dieselution Tour at the company’s soon to be vacated US Headquarters in Auburn Hills, Michigan. The educational and environmental mobile marketing exhibit is slated to tour nationwide and would last for four fruitful months, wherein the company’s primary aim is to enlighten consumers about the powers of clean diesel and alternative fuels.

Volkswagen of America’s CEO, Stefan Jacoby, leads in promoting this prestigious event. During its official announcement, Jacoby readily declares how Volkswagen is going full force in the fight against environmental hazards: “Volkswagen of America considers the Dieselution Tour an important informational resource for everyone concerned about the environment and improved fuel economy standards. We want to show Americans that today’s clean diesel technology is a quantum leap from the powerplants introduced nearly 30 years ago. This tour aims to change any outdated perception about diesel technology.”

“As the diesel car sales leader in the United States, we have worked hard to make our diesels cleaner, quieter and more fuel efficient,” Jacoby added. “Once consumers realize that a clean diesel alternative can improve their fuel economy by nearly 35 percent over comparable gasoline engines, we’re confident that many drivers will visit their local Volkswagen dealerships.”

Browse down and read a snippet of Volkswagen’s Press Release to learn more details about the Dieselution Tour:

Using interactive displays and exhibits, the Dieselution Tour will highlight current environmental issues and showcase advances in diesel engine technology, design and performance. Starting today, the exhibit embarks on a four-month tour, making stops at events and locations around the United States, including environmental and alternative fuel festivals, auto shows and the 2008 Super Bowl.

The Dieselution Tour is centered around a 53-foot-long, double-expandable semi-trailer with exhibits and interactive displays. Elements include an “Alt Fuel/ Alt Film video area; a Dieselab with a series of interactive and video displays; a Diesel Heritage section, illustrating Volkswagen’s diesel history and leadership; a Sustainability Station, involving an interactive quiz and a Carbon Footprint Calculator; a Beyond Diesel perspective featuring SunFuel; and a Motorsports display, outlining Volkswagen’s recent history and international success in racing diesel vehicles in events like the Baja 500, Pikes Peak, and the Dakar rally.

The Dieselution Tour will also feature the 2009 Jetta TDI, Volkswagen’s new, 50-state clean diesel offering. The vehicle is scheduled to go on sale in the U.S. in spring of 2008. Also on display, a 3.0-liter V6 TDI Touareg, the Polo Blue Motion and the oldest Volkswagen diesel in America, a 1977 Rabbit.

Partner/sponsor companies involved in this landmark exhibit are International Truck and Engine Company and CarbonFund.org. a non-profit carbon offset provider.

Signifying Volkswagen’s environmental concern, the Dieselution Tour will be certified as CarbonFree by Carbonfund.org. Volkswagen and Carbonfund.org recently announced a partnership to offset one year of carbon emission from each new Volkswagen sold in the U.S. from September, 2007 through January 2, 2008. In return, Volkswagen is working with Carbonfund.org to reforest land in the Lower Mississippi Alluvial Valley (LMAV) in northern Louisiana, a wetland ecosystem that had been largely converted to farmland.

This entry was posted on Thursday, September 27th, 2007 at 7:45 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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