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Volkswagen SA Remains at the top of its Game

Volkswagen of South Africa has announced that the month of September 2007 has produced a total of 36,833 passenger car deliverables.

If this sales report is to be measured up against the company’s previous records, it can be observed that there are noticeable declines in most categories. The said September 2007 sales result actually declined by 12.9 percent as compared to the total revenues in August 2007, and another 12.9 percent decrease from deliverables last September 2006. The Year-to-date computation of new car sales also suffered a decline with 7.9 percent as compared to the result during January to September 2006.

However, Volkswagen is quick to assert that even though the company failed to match up to its existing records, this September 2007 sales report is actually superior compared to other car brands.

Mike Glendinning, Volkswagen of South Africa’s Sales and Marketing Director, disclosed that despite declining sales last September, the company is still outselling other prestigious brands. It has even claimed the label of leader in the passenger market division. He further reveals: “With sales of 8 177 passenger units, Volkswagen of South Africa claimed a 22.2 percent share of the market, fending off strong competition from the likes of Toyota, and our Eastern Cape rivals, General Motors and DaimlerChrysler. With sales of 1,033 luxury passenger units, the Audi Brand once again performed to expectations and further cemented its place in the premium segment.”

“The Commercial Vehicle market has shown a decline on August 2007, but year-to-date growth continues to be positive on 2006,” Mr Glendinning added.

Furthermore, Glendinning explained the possible reasons as to why the September sales of this year resulted to quite a substantial decline from the August 2007 revenue report: “Firstly, the market in August was significantly boosted by new model launches as well as a record volume of non-dealer sales. Secondly, the prolonged component industry strike could well have created shortages of product that constrained the market. Thirdly, September had two less selling days than August. The combination of these factors therefore appears to have caused the large fluctuation in the market between August and September.”

It has also not escaped the attention of Glendinning that another factor of the decline can also be pinpointed in the increasing interest rates, as well as the stricter requirements implemented by the National Credit Act: “Another interest rate increase in October, should this occur, will put significant additional pressure on demand for new cars, particularly with new vehicle pricing now growing at around 4.8 per cent year-on-year.”

“Given current market trends and economic circumstances and with only three months left of 2007, it currently appears likely that the new passenger car market will end the year some eight to 10 per cent below the level achieved during 2006,” Glendinning said in conclusion.

This entry was posted on Friday, October 5th, 2007 at 4:32 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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