Volkswagen US starts the new year with new customer care post
It will certainly be a new year for Volkswagen of America as it set up a new customer care post on January 1. Edmunds.com reported that the new Volkswagen of America director of customer care will be the longtime VW executive, Matthias Seidl.
In the report, Volkswagen of America spokesman Keith Price said that the new post “will up the notch of consumer service and improve the experience.” Price later added that Seidl “will take the customer call center to a new level.”
According to Volkswagen, “The objective of this new post is to build and optimize individual customer relationships, strategically invest resources to support these relationships, in support of the aggressive United States growth plans for the Volkswagen Group.”
Seidl’s past experience with Volkswagen U.S. dealers as chief operating officer let him establish the fundamentals of the company.
Edmunds also reported that the new Volkswagen post is similar to Chrysler’s, wherein last October, Doug Betts became Chrysler vice president and chief customer officer.
Source: http://www.edmunds.com/insideline/do/News/articleId=123828